Discuss the external environment scanning process, including the different types of information gathered during the scanning process
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Discuss the external environment scanning process, including the different types of information gathered during the scanning process and the importance of this information for strategic management.
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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