1. The role of marketing as a business function. 2. Micromarketing and macro- marketing. 3. The...

 

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1. The role of marketing as a business function. 2. Micromarketing and macro- marketing. 3. The strategic role of marketing for an organization. 4. The use of marketing concepts in fields other than business such as non-profit marketing and politics, and 5. Discuss the role of marketing for your career success and for the success of your employer: a) How you would market yourself to a potential employer? b) Why marketing is important for your employer's survival and prosperity? 1. The role of marketing as a business function. 2. Micromarketing and macro- marketing. 3. The strategic role of marketing for an organization. 4. The use of marketing concepts in fields other than business such as non-profit marketing and politics, and 5. Discuss the role of marketing for your career success and for the success of your employer: a) How you would market yourself to a potential employer? b) Why marketing is important for your employer's survival and prosperity?

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1 ROLE OF MARKETING IN BUSINESS It serves as the face of your company coordinating and producing all materials representing the business It is the Marketing Departments job to reach out to prospects c... View the full answer