Question: Discuss the following questions: Explain the difference between performance quality and market perceived quality. Give an example how a company may be achieving quality on

Discuss the following questions:

  1. Explain the difference between performance quality and market perceived quality.
  2. Give an example how a company may be achieving quality on a dimension that consumers do not consider important?
  3. If you were to launch a new luxury brand, what methods may increase the perceived value of the brand?

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