Discuss the Four International Strategies and provide an example of each: Global standardization. Localization strategy. Transnational strategy.

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Discuss the Four International Strategies and provide an example of each:

Global standardization.
Localization strategy.
Transnational strategy.
International strategy.

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Apr 30, 2024 07:46 AM

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Discuss the Four International Strategies and provide an example of each: Global standardization. Localization strategy. Transnational strategy.

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1 Global Standardization Strategy This international business strategy aims to offer identical goods ... View the full answer

International Marketing And Export Management

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