Discuss the four main ways in which marketers can find relevant information from various sources which is

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Question:

Discuss the four main ways in which marketers can find relevant information from various sources which is then used in developing marketing plans.

(b)Both the business world and consumers are changing. Discuss four trends in consumer behaviour that a business must understand and adapt. Support with examples for each trend.

Question 2(Provide 5oo words)

Nearly two-thirds of economists who participated in a survey said they expected a recession in 2023. Discuss four segmentation bases that any automotive company has employed to prepare for a potential recession. Give an example of how the automotive company used the bases to support each segment and critically evaluate the approach.

Question 3(provide 5oo words)

After the pandemic, air travel has found itself in an unusual situation. Many airline companies had to cancel flights in 2022 due to staffing issues.

(a)Use the 7Ps approach to learn about the service strategies of the airline industry.

(b)Suggest two strategies for the issues using the suitable Ps.

Question 4(Provide 5oowords)

Apple is making much more profit than Samsung. Despite selling significantly fewer phones annually than Samsung, the average selling price of an iPhone is almost three times higher. Additionally, Apple will increase the price of the iPhone 15 Pro series by $300 over the $799 ordinary models.

(a) Justify two possible pricing objectives pursued by Apple.

(b) Suggest three price options that can be pursued if Samsung wants to increase its market share.

Question 5(Provide 5oowords)

Starbucks launches iced coffees through grocery channels, in collaboration with Nestle. The ready-to-drink iced coffees will be exclusively distributed and developed by Nestle in Australia.

(a)Justify why Nestle acts in the capacity of a wholesaler.

(b)Discuss the functions of wholesalers.