Question: Discuss the functional process and ways marketers can strategically use Public Relations, Personal Selling, and Direct to Marketing communication methods in building profitable and successful

Discuss the functional process and ways marketers can strategically use Public Relations, Personal Selling, and Direct to Marketing communication methods in building profitable and successful businesses.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

Question: What as the average weekly safety inventory level of refined sugar from the beginning January 2022 to the end of July 2022? A. 512,465.9691 metric tons per week B. 316,002.1474 metric tons...

When it started the purpose of social media might have been, for name sake, social engagement. Later its commercial value became evident when it became the marketers new best friend . Marketers have...

\fMarketing Fashion: A Global Perspective 00_INT_Rath_FM_FNL.indd 1 4/16/12 6:54 PM 00_INT_Rath_FM_FNL.indd 2 4/16/12 6:54 PM Marketing Fashion: A Global Perspective Patricia Mink Rath Marketing...

Go to www.nucor.com. At the top of the frame you will see the heading Our Story. Then click on Chapter 1 Corporate Overview and read the information under this tab and then click on Chapter 2 History...

1) Marketing is defined as a social and managerial process by which individuals and organizations obtain what they need and want through ________. A) Research and development B) Innovation and...

1.Which of the following is NOT a primary objective of advertising? Building brand awareness Increasing sales Enhancing customer loyalty Optimizing supply chain management 2.Which promotional tool...

Objectives - Integrated Marketing Communication 1. This is an advertising targeted at individuals who buy or influence the purchase of industrial goods or services for their companies. A. Trade...

Why is it so important to integrate marketing communications (IMC)? What are the benefits of IMC? How does Coca-Cola performs IMC? Explain with examples from the case. Although many companies are...

OPEN 1. UIZ: Cha tor-2 1 mark p_er Question. Total 20 Marks The belief that a rm should dedicate all of its policies, planning, and operation to create customer satisfaction is called: A) marketing...

A newspaper publisher uses roughly 800 metres of baling wire each day to secure bundles of newspapers while they are being distributed to carriers. The paper is published Monday through Saturday....

OnTime Publishers Inc. budgeted production of 216,000 schedule planners in 2008. Each planner requires assembly. Assume that 15 minutes are required to assemble each planner. If assembly labor costs...

Which of the following is an example of a "warrant"? Question 3 options: Pay interest at prime + 3 % in exchange for receiving interest at 5 % . Right to buy 1 0 0 shares of CIBC at $ 5 0 . 0 0 per...

2. What is the maximum number of electrons in an atom that can have the following quantum numbers? Label each electron with particular orbital. Consider each cases given below separately a) n= 2, m,...

Look up the daily trading volume for the following stocks during a recent five-day period: Merck Caterpillar Intel McDonalds General Elecetric Randomly select five stocks from the NYSE, and examine...

The objective of normalization is to ensure that each table conforms to the concept of well formed relations. O a. TRUE. O b. FALSE.

6. a) Consider the reaction N2(8) + 3H2(g) 2NH3(g) AHxn -92.6 kJ If 2 moles of N2 reacts with 6 moles of H2 to form NH3, calculate the work done (in joules) against the pressure of 1 atm at 25 C ?...

Losses follow a Pareto distribution with parameters a = 2 and 0 = 1000. For a coverage with policy limit of 2000 and after an inflation rate of 30%, calculate the after inflation expected cost.

Determine if the overhead allocated to the product relates to a single plantwide overhead rate method, multiple production department factory overhead rate method, or activity-based costing...

A liquid crystal is composed of molecules which are elongated (and often have flat segments). It behaves like a liquid because the locations of the center of mass of the molecules have no long-range...

A PVT system has a line of continuous phase transitions (a lambda line) separating two phases, I and II, of the system. The molar heat capacity cp and the thermal expansivity ap are different in the...

Water has a latent heat of vaporization, Ah = 540 cal/gr. One mole of steam is kept at its condensation point under pressure at T = 373 K. The temperature is then lowered to T = 336 K, keeping the...