Discuss the industry standards for data mining best practices. Identify pitfalls in data mining, including practices that should be avoided. Provide an example of a company that has successfully practiced data mining to forecast the market. o Explain the company's forecasting model. o Describe how they deployed these data mining practices, the insights they gleaned, and the outcomes they achieved. Provide an example of a company that experienced a failure in data mining that led to an incorrect market forecast. o Explain the company's forecasting model. o What pitfalls did the organization fall into? o Explain which data mining best practice(s) they could have implemented instead to avoid this failure