Question: Discuss the Knowledge Discovery process involved when solving a data mining problem for the scenario given in Figure 22. A telco company wants to promote

 Discuss the Knowledge Discovery process involved when solving a data mining

Discuss the Knowledge Discovery process involved when solving a data mining problem for the scenario given in Figure 22. A telco company wants to promote a new network service. Due to mailing costs, it wants to send the promotional material to a limited number of potential customers. The company decided to use data mining techniques to find out what attributes, if any, and group the customers into two or more clusters. It can then check historical records to determine which group is more likely to have higher acceptance of the offer. Based on that, the company may decide to mail the promotional material to a particular group of customers only. FIGURE Q2

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Databases Questions!