Discuss the three major pricing strategies. Compare cost-based pricing with value-based pricing. What role does Customer Perceived Value play in pricing? Why is market strategy (segmentation, target market, differentiation, and positioning), as well as market demand and environmental factors important considerations in pricing decisions. 

Please select two products or services and discuss how they illustrate two of the pricing strategies. You cannot select Apple, Starbucks, Nike, or any company you have used previously. Discuss the challenges faced by companies launching new products under each of these strategies.

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Three Major Pricing Strategies 1 CostBased Pricing This strategy involves setting prices based on the cost of producing distributing and selling a product along with a desired profit margin It may inc... View the full answer