Discuss three key ways that $B2B$ segmentation differs from $B2C$ segmentation.

Many aspects of organizational buying are different from consumer buying behaviour. Here are

a few:

The key difference is that B$2$B marketing provides goods and services that are bought

for use in business rather than for personal. consumption. So it is intended use, not

physical characteristics, that distinguishes a business product from a consumer

product. Although not many of us would buy a CRM system for our personal use