Discuss two areas of price sensitivity and how each of these could potentially affect consumer adoption of
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Discuss two areas of price sensitivity and how each of these could potentially affect consumer adoption of this product or service. Areas of price sensitivity include: customer purchasing preferences, brand loyalty, price of purchase compared to income, item is a luxury versus a necessity, there are many viable substitutes and it is easy to compare prices.
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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