Discuss what is supply base optimisation then justify why Woolworths should or should not engage in supply base optimisation. Note: You are required to provide a paraphrased overview of the concept before justifying your stance with at least two application points.

When Woolworths makes use of cross-functional teams, the aim and benefit are to ensure qualified members participate resulting in products that customers would want to purchase. Consider the statement above and indicate if you agree or disagree with the statement by providing at least two application points that are underpinned by theory. Note: Full marks will not be awarded for only stating theory. Lateral purchasing and supply coordination has mutual advantages for both purchasing and other organisational functions within Woolworths to ensure successful teams. Consider the statement above and indicate if you agree or disagree with the statement by providing at least two application points that are underpinned by theory Note: full marks will not be awarded for only stating theory