Discuss, with examples, how the marketing mix for industrial products such as machinery differs from the marketing

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Discuss, with examples, how the marketing mix for industrial products such as machinery differs from the marketing mix for consumer products such as foodstuffs.

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Management Accounting

ISBN: 9780730369387

4th Edition

Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey

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Posted Date: Nov 27, 2023 06:23 AM

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Discuss, with examples, how the marketing mix for industrial products such as machinery differs from the marketing

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The marketing mix for industrial products differs significantly from the marketing mix for consumer products due to the distinct nature of the target audiencepurchasing decisionsand overall product ch... View the full answer

Management Accounting

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