Discuss with your group the Ikea Data Analysis Case:

When it came to getting the most from their data, one of IKEA Austria's challenges was to make the data easily accessible to all stakeholders across the company.

Beyond the usual data sources, such as website and sales data, they received additional intelligence about their customers' needs through the IKEA Family loyalty program. In addition, the team also contracted several agencies, which led to much of the data becoming siloed and unavailable to teams. Global teams would have to wait for days, even weeks, for the information they needed.

IKEA needed a solution that would help make its valuable data accessible to all stakeholders, and it had to be flexible to fit into its existing technology stack.

Learn how IKEA used Adverity to:

• Improve data accessibility
• Discover new insights
• Accelerate decision making