Question: discussing ways in which your operations processes can help to generate value in the mind of the consumer. You may want to think like a

discussing ways in which your operations processes can help to generate "value" in the mind of the consumer. You may want to think like a marketer here as you can discuss the quality products you use to create the end item or the high level of dedication your organization's employees display as they provide customer service. The use of technology can also be included in this discussion. For example, you may discuss a filmed tour of the manufacturing process or your service training as part of your advertising campaign.

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