Discussion $1$: Business Case for Business Intelligence

This assignment relates to the following Course Learning Requirements:

CLR$1$ Explain the concepts of business intelligence, and its application to modern business operations

Objective of this Assignment

Identify where a company is in its business intelligence$/$data analytics journey and articulate the benefits and risks of building a business intelligence infrastructure$/$decision support capability.

For this assignment, read the following scenario:

Your boss is very good at golf. So good, in fact, that you are losing market share to your competitors, who are not so good at golf. However, you suspect that being good at golf does not, by default, mean that you are bad at business. So$,$ you dig deeper to find out why your customers are switching to your competitors. You find that your company's declining fortunes have less to do its leader's golf handicap than they do with its decaying business intelligence and data analytics infrastructure. Specifically, employees are waiting months for business analysts to run reports on the results of marketing campaigns and, as a result, insights on customers are being missed and the company is losing revenue.

For discussion:

Outline the business case you would pitch to your boss in support of a renewed business intelligence and data analytics infrastructure. In your outline, show how you would explain to your boss the meaning of 'business intelligence and data analytics,$\text{'}$ the benefits they provide, the costs they entail, the returns they will produce $($assuming: the cost of the upgrades will total $$500,000$ and gain will be $$750,000)$ and the performance indicators they will impact. Give an overview of what the infrastructure will look like when it is complete and explain how you will ensure it addresses data privacy and data protection issues. Make effective arguments and be efficient while presenting your case $$ tee off is in twenty.