Discussion #1: Part 1 - Truth Effects [Original Posts] Subject: Truth Effects Truth Effects" are an often-studied aspect of consumer behavior and marketing communications. In essence, "truth effects\" are a strategy where marketing communications are used to repeat a marketing claim over and over. Consumers believe the claim to be true [even if it is mostly or completely false) without much scrutiny of the message because if they have heard the message so many times, it must be true {so they reason]. Based on your own experiences, something you have read, andlor the company you work for or have worked forlwithout revealing any trade secrets of course], provide an example of something you believe to be a \"truth effect\" where a false [or at least mostly untrue) marketing claim is widely believed based larger on repetition of the message. Action can be buying a product or improving the perception of a brand. Avoid examples of n\"old wives tales'' (superstition, folklore, legends, eth. We donrt care whether or not shaving causes your hair to grow back thicker or if plucking a grey hair causes two to grow back. Be sure to clearly identify who the marketer is {organization or brand who designed the marketing communication}. And, what action is the message trying to persuade someone into taking? If possible share a link or image of an actual advertisement. Be sure to carefully read (re-read) the "Module Discussions" tab in the ISourse Syllabus to fully understand the requirements for discussion participation Just a reminder that when you underline and hold your key terms I course concepts, please DO NOT go crazy. Just a couple concepts 1' terms are ne {it can even be one}. Do not underline common words like \"marketing" or \"strategy" or IIproduct", "price", etc.. Look for opportunities to apply something substantive from the readings with more depth. As a guide, most of the key terms in each Module Introduction tab have good depth {but not all}. Finally, as a general rule, a substantive post is between 150 to 250 words. Much over 300 words is getting too much to ask of the reader. You are strongly encouraged to use bullets in your post, a tablelgraphiclimage, etc. \f\f