Question: Discussion 2 . 2 Discussion Topic After reading Chapter 6 , how would you describe CarMax's business - level strategy? Is CarMax's strategy best described
Discussion
Discussion Topic
After reading Chapter how would you describe CarMax's businesslevel strategy? Is CarMax's strategy best described as differentiation, cost leadership, or as a blue ocean strategy? What evidence from the case supports your conclusion? Are there other markets in addition to the usedcar market in which CarMax's strategy might work well?
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