Discussion $2$ At

How could the company leverage big data analytics and business intelligence $($MO$2-4)$

Consider a company you're familiar with. How could it leverage big data analytics and business intelligence to improve its operations, customer engagement, or strategic decision$-$making? What kind of data should it collect and analyze, and what tools or techniques might be useful in this context? What challenges might the company face in implementing these technologies, and how could it overcome them? $(MO2-4)$