Discussion #$4$: Putting it All Together $-$ Discussion Group $3$

From SP$2024$ MK Basic Marketing

Discussion #$4$: Putting it All Together

LOOK BACK TO THE FEEDBACK YOU RECEIVED ON THE PREVIOUS DISCUSSIONS. MAKE YOUR POST CLEAR AND COMPLETE $-$ BUT ALSO CONCISE AND TO THE POINT.

In this final discussion, you will use what you learned throughout the course and apply the concepts from Chapter $16.$

The focus is on Advertising $($paid media$)$ and Publicity $($earned and owned media$).$ Use the company Nine Line Apparel

to address the topics below. First do some research on the company, product and their use of advertising and publicity.

Target Market: Describe the primary target markets for Nine Line Apparel

Be sure to use a complete set of segmentation dimensions $($See chapter $4,$ Exhibit $4-8$ for behavioral, geographic and demographic dimensions.$)$

Marketing Mix: Explain the marketing mix used by Nine Line Apparel