Question: DISCUSSION Brief Integrative Case Study 1 . 1 - Coke a Cola in India Questions for Review: What are the ethical and environmental responsibilities of

DISCUSSION Brief Integrative Case Study

1.1 -

Coke a Cola in India

Questions for Review:

What are the ethical and environmental responsibilities of MNCs such as Coca

-

Cola and PepsiCo when they enter emerging markets such as India?

How might Coca

-

Cola have responded differently when this situation first occurred, especially in terms of responding to negative perceptions among Indians of Coke and other MNCs

?

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