discussion focuses on targeting your traditional marketing. Discuss the basic concept of targeting. What is meant by
Fantastic news! We've Found the answer you've been seeking!
Question:
discussion focuses on targeting your traditional marketing.
- Discuss the basic concept of targeting.
- What is meant by geographic targeting?
- What is meant or how is demographic targeting defined and give 3 examples?
- Choose 3 of the following traditional mediums and describe how a company would use geographic and demographic targeting with that medium and reference an example of a product or service. Site at least 3 demographic factors that come into play for each example. Make sure you have researched the capability of the medium's ability to target before answering.
- TV
- Radio
- Direct Mail
- Telemarketing
- Billboards
- Newspaper/Magazines
- Airport Advertising
- Mall Advertising
Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
Posted Date: