Question: Discussion Module 2 - Missing Types Campaign At https://amecorg.com/case-study/missing-type-campaign/ This campaign for the UK's NHS Blood and Transplant (NHSBT) was developed using the AMEC Interactive

Discussion Module 2 - Missing Types Campaign At
Discussion Module 2 - Missing Types Campaign At https://amecorg.com/case-study/missing-type-campaign/ This campaign for the UK's NHS Blood and Transplant (NHSBT) was developed using the AMEC Interactive Framework. (Sorry, Chip my dog has disappeared.) At what points was the "Missing Types" campaign measurable? What were the objectives versus KPIs? What was the most important measurement - the ROI

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