Discussion: Positioning and

Differentiation

Instructions

Write a post for the Discussion on this topic, addressing the questions below. Unless otherwise specified, each part should be 1-2 paragraphs or several bullet points in length.

Part 1: Competitive Advantages

List the competitive advantages of the product, service or organization you're focusing on within your marketing plan: the things that make it different from competitors in positive ways.

What is unique about your product/service?

Part 2: Market Niche and Positioning

Strategy

Describe the market niche you want to fill, (example: is it an age group's interest? Servicing an area of southern nh is one example)...

... along with

the positioning strategy you recommend using.

Why do you think this is the right approach?

Part 3: Positioning Statement

Develop a positioning statement using this formula:

"To [target audience],

[product/service/organization name] is the only [category or frame of reference] that points of differentiation/benefits delivered] because [reasons to believel. 11