Meg Whitman, former CEO of eBay said, “When people use your brand name as a verb, that is remarkable.” A classic example is the delivery company FedEx, which began its history as Federal Express. Over time the company’s name became so synonymous with delivery that people began to use FedEx as a verb (I will FedEx that package to you first thing tomorrow). In order to capitalize on this phenomenon, the company officially changed its name to FedEx in 2000. Think of another company’s name or brand that is now used as a verb. Share the company or brand name and a brief history with your classmates.

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The same can be said about the companies such as Xerox Google and Skype which are commonly used a... View the full answer