Question: Discussion Question #1 : What variables need to be considered while developing a list of potential countries? Discussion Question #2: Which market entry strategy you

  • Discussion Question #1: What variables need to be considered while developing a list of potential countries?
  • Discussion Question #2: Which market entry strategy you would suggest most suitable to enter into the global market and why?

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  • Discussion Question #1 Choose a retailer from your local market you visit frequently and identify how at least two factors of the sensory situation.

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6.3 Test your Knowledge (Question):

  • Discussion Question #1: What is the primary segmentation method used by McDonald's to form the segments discussed in the video? Why do you think McDonald's uses this method?

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