Discussion Question $4$: Compare the posts to the seven best practices listed Below. What suggestions, if any, would you make to Wendys to improve its approach and why?Most people use social media to build personal relationships, and they are generally not looking for new products. Being aware of the following seven rules of engagement will help students:USE SOCIAL MEDIA CHANNELS AS INTENDEDUse all social media channels and their different communication methods as intended. Stay within existing community norms.DONT BE A DIRTY SPAMMERDont message people in a network without their permission. Give the audience the chance to opt out and dont mass$-$message people without their permission.HAVE A PERSONALITYSharing some personality helps build common ground and trust. Building a feeling of trust and common interest makes it more likely that people will find the social media campaign to be engaging and want to participate.RESPOND TO NEGATIVE POSTSAddress negative posts openly and honestly. Dont argue but acknowledge. Consider asking for a direct message to handle in a more private setting.TALK ABOUT THE TOPICIt is a good idea for a company to join the discussion on topics related to their business, but it needs to make sure to focus on what the conversation is about, not just do self$-$promotion.BE STRATEGIC WITH THE FREQUENCY OF POSTSAdhere to best practices for each site and keep current on best practices with industry emails and alerts.BE CAREFUL WITH USING BOTSSocial bots are available $24$ hours a day but can cause customer frustration