Discussion Question: You may keep each section's response to around 1:00min Chapters 78 1. What is the difference between a product and a brand? Give 2-3 examples of each, 2. When you look at the major stages of the "New Product Development" process, what strikes you as most important or interesting? What did you learn from it? Discuss in detail with examples. 3. Briefly explain each step in a typical product life cyde (PLC) Chapter 9 1. What are the internal and external factors that you must consider while setting up a price? Discuss. 2. When you evaluate the three major pricing strategies (namely value-based pricing cost-based pricing and competicion-based pricinp you will see that each has strengths and weaknesses. Howeves, accordirg to your assessment, ideally, which one do you think is the strongest? Discuss and explain why. Chapters 10-19 1. Explain why companies use marketing intermediaries. What are the functions of intermedianies? 2. Why is it so important that channel merntuers act as parthers towards a common goal? Oscuss with examples from Youk sPECIfiC marketing plan. Whilie discussing your answer, consider the potential channel conflicts that may arise based on your chapter readines. Chapters 1214 1. Each promotional tool (advertising sales promotion, public relavens, personal seling direct marketing) has its own strengths and weakneises, if you were opening a new restaurant in the AGV (or the city you live in), how would you decide on your promotional mix ihow much advertisinz. PR, etc)? Discuss your answer considering. the strengths and weaknesses of each fool You must list at LEAST three relevant tools in your discussion. 2. Why is it so important to integrate macketing communications? Discuss with exampies specific to your project