Question: Discussion Questions: 1. How does P&G use positioning to differentiate the brands in a particular product category? 2. What basis of segmentation does P&G use

Discussion Questions:

1. How does P&G use positioning to differentiate the

brands in a particular product category?

2. What basis of segmentation does P&G use to

differentiate the products?

3. How does P&G use its variety of brands to build

relationships with the right customers?

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