Question: DISCUSSION QUESTIONS ( DQ ' s ) . 3 . To acquire new products, many companies purchase other firms or buy individual brands from other

DISCUSSION QUESTIONS

(

'

) .

3 .

To acquire new products, many companies purchase other firms or buy individual brands from other companies. For example, Disney purchased marvel Entertainment and its portfolio of more than

5, 000

characters, such as Spiderman and Captain America. Discuss two other examples of companies acquiring new products through this means.

DISCUSSION QUESTIONS (DQ's). 3. To acquire new products, many companies purchase

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