Discussion Questions

How can feedforward, concurrent, and feedback controls help Electronic Arts meet its quality goals for video games?

Can you see the principle of management by exception at play in any of EA's recent business decisions? Why or why not?

Problem Solving

Control is an essential and important management function. It's also something that even the best managers and organizations can always improve upon. Break the video game production process down into its various components, a start$-$to$-$finish workflow model so to speak. Now identify for each phase in the process the control standards that could be set so that managers make the process work best overall.

Further Research

What is the latest in Electronic Arts' quest to regain its former glory as the top gaming publisher? How well is EA positioned for future competitive advantage? Overall, is EA's executive team still on "top of its game?"