Distribution channel decisions frequently require long$-$term commitments between firms. A primary reason is that

management does not want to be constantly changing the method of selling and distributing its products

old products are difficult to discard and new products are difficult to introduce

when they set up distribution through franchisees, independent dealers, or large retailers, they cannot readily replace these channels with company$-$owned stores or Internet sites if conditions change

advertising is not easy to change

changing the manufacturing requirements is expensive and takes significant time