Distribution Channel Design In-Class Assignment 14 Marks Your boss has put you in charge of designing a distribution channel for your latest product. (Your instructor will assign this product to your group). Consider the steps to designing a distribution channel and complete the following: 1. Draw the proposed distribution channel for your product, including the names of your channel partners (retailer, wholesaler, drop shippers and rack jobbers, brokers, agents). (4 marks) 2. Explain why you chose each channel partner. What value are they adding to the channel? (4 marks) 3. Is your distribution channel direct or indirect? Explain. (2 marks) 4. Do you use intensive, selective, or exclusive distribution in your channel? Explain. (2 marks) 5. Is there potential for channel conflict in your channel? Explain. (2 marks