Distribution channels, whose primary function is to deliver the company's offering to its target customers. This involves delivering different aspects of the offering and those can create value for the company and customer via:

delivering products by transferring the physical possession and ownership rights $($title$)$ from the manufacturer to intermediaries and ultimately to end users.

delivering services $-$ involves customer$-$focused activities such as customization, repair, technical assistance, and warranty support as well as activities such as storage, inventory mangement, sorting and repackaging.

delivering brands $-$ providing customers with an opportunity to experience the brand

delivering prices $-$ collecting and processing payments from customers. Payments collected from customers and delivered to the company

delivering incentives $-$ distributing coupons, rebates and premiums to customers.

all of the above