Distribution represents the key factor as small and large producers compete for shelf and tap space.

To maintain higher prices and differentiation among consumers, it is imperative that craft brewers both maintain and foster the craft beer brand.

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Startups craft brewers should not be too concerned with building supplier relationships.

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Social media marketing helps foster the craft beer image as groups devoted to craft and local beer share information about new and existing breweries, helping to promote and provide free exposure.

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To maintain higher prices and differentiation among consumers, craft brewers need to partner with global producers.

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Successful craft breweries need sufficient sales voluntes to keep marketing expenses at an acceptable cost per unit basis.

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Start$-$up craft brewers do not have the resource strengths to grow a company and will most likely sell to larger producers.

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