Diversification analysis refers to

A$.$ a technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D$-$manufacturing efficiencies.

B$.$ a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.

C$.$ a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products.

D$.$ a technique used to determine the appeal of each SBU or offering and then the amount of cash, if any, each should receive.

E$.$ a framework that identifies four "generic" strategies to achieve a competitive advantage.