0. Diversification- Where do you go from here, and how do you get there? 2. Harley Davidson (HBSP Case), be prepared to discuss the case

   CLASS PREPARATION, CP14

   • Define the sectors within the Product Market Growth Matrix and be prepared to discuss examples from the text.

   • Draw a product market growth matrix with your own examples for each quadrant; see figure 8.1.

   • Harley offers an excellent case study in diversification. Let's look at the various strategic moves undertaken to save the business over the years.

   • Please be prepared to discuss the case in detail including the industry: Introduction, history, changes in the market, etc.

   • Draw a Product Market Growth Matrix that includes the initiatives taken by Harley for each quadrant and be prepared to discuss and present it in class.