Question: divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics * O Market suppliers O Market scope Market segmentation Market

divides the pool of potential customers into

divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics * O Market suppliers O Market scope Market segmentation Market manufacture The idea that marketers only have a short time span to gain and hold the interest of the customers * Elevator Pitch O Incubator Viral Marketing Business Plan

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