do #3

SECOND CASE ANALYSIS Under Armor (Case #8 in the textbook) 1. Conduct a SWOT analysis of Under Armour using only the information provided in the text. Use the Leverage-Vulnerability-Constraints-Problems framework to match the strengths and weaknesses with opportunities and threats. Finish with a conclusion paragraph that summarizes your inference or take-away from the analysis you conducted (what do you want the reader to learn from what you did). 2. Conduct an unweighted competitive strength assessment for Under Armour and its main rivals using the information provided in the case. Explain why you picked the key success factors you did. Conduct a weighted competitive strength assessment for Under Armour and its main rivals. Explain why you decided on the weights for the key success factors as you did. Finish with a conclusion paragraph that summarizes your inference or take-away from the analysis you conducted (what do you want the reader to learn from what you did). For this question, you may use EXCEL, if you want. 3. Conduct a financial analysis for Under Armor for 2019, 2018, and 2017 using the following financial ratios: coverage ratio, gross profit margin, operating profit margin, net profit margin, and inventory turnover. Tabulate your results. Explain in words what inferences you draw from this analysis. (Please show your work, not just the final answer. Don't forget what I said in class about unnecessary numbers after the decimal point). SECOND CASE ANALYSIS Under Armor (Case #8 in the textbook) 1. Conduct a SWOT analysis of Under Armour using only the information provided in the text. Use the Leverage-Vulnerability-Constraints-Problems framework to match the strengths and weaknesses with opportunities and threats. Finish with a conclusion paragraph that summarizes your inference or take-away from the analysis you conducted (what do you want the reader to learn from what you did). 2. Conduct an unweighted competitive strength assessment for Under Armour and its main rivals using the information provided in the case. Explain why you picked the key success factors you did. Conduct a weighted competitive strength assessment for Under Armour and its main rivals. Explain why you decided on the weights for the key success factors as you did. Finish with a conclusion paragraph that summarizes your inference or take-away from the analysis you conducted (what do you want the reader to learn from what you did). For this question, you may use EXCEL, if you want. 3. Conduct a financial analysis for Under Armor for 2019, 2018, and 2017 using the following financial ratios: coverage ratio, gross profit margin, operating profit margin, net profit margin, and inventory turnover. Tabulate your results. Explain in words what inferences you draw from this analysis. (Please show your work, not just the final answer. Don't forget what I said in class about unnecessary numbers after the decimal point)