Question: Do a case study defining database management and its effectiveness (or ineffectiveness) of marketing organizations. Minimally, your case study should cover all of the following:

Do a case study defining database management and its effectiveness (or

Do a case study defining database management and its effectiveness (or ineffectiveness) of marketing organizations. Minimally, your case study should cover all of the following: o Why does a company need database management? o How does a company know if their database management is effective or ineffective? o What trends in database management are apparent in the market place? o May a company be successful without database management? Explain your answer Requirements o Three-page case study in APA format

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