do a marketing plan for dotted$8$ using this outlines: Marketing Plan Outline

$1.$ Organizational overview

a$.$ Name of organization

Dotted$8$

b$.$ Mission statement, organization$$s basic values and philosophy

$"$We craft solutions that resonate and drive growth."

Values:

Integrity

Collaboration

Excellence

Communication:

Creativity: Emphasize creating original, unique, and attractive designs

Client$-$Centricity: Prioritizing client's wants and needs and tailoring product services that align with those desires

Adaptability: Committed to continuous learning, and implementing the latest trends in the design, marketing, and technology landscapes.

Growth: Through dynamic solutions, maintain consistency in design with the product space in mind for both clients and the agency.

Vision:

$"$To be the leading creative agency that puts clients at the forefront of the ever$-$evolving design, marketing, and technology landscape, delivering solutions that drive their success and growth."

c$.$ Geographic location

d$.$ Product mix

$-$ Single product

$-$ Product line$($s$)$

$2.$ New product description

$3.$ SWOTT analysis

a$.$ Strengths $($internal$)$

b$.$ Weaknesses $($internal$)$

c$.$ Opportunities $($external$)$

d$.$ Threats $($external$)$

e$.$ Trends $($external$)$

$4.$ Marketing research

a$.$ Consumer analysis

$-$ Demographics

$-$ Psychographics

$-$ Behaviours $($eg: purchase behaviours$)$

$-$ Geographical considerations

b$.$ Industrial analysis, if applicable

$-$ Competitor analysis

$5.$ Segmentation

a$.$ Criteria

b$.$ Target market$($s$)$

$6.$ Differentiation and positioning

$7.$ Stage of the product life cycle

$8.$ Marketing mix

a$.$ Product$/$service

$-$ Type $$ good, service, idea etc

$-$ Features $$ how will it be different from the competitors?

$-$ Identification $$ brand name, label and packaging

$-$ Production method$/$delivery of service

b$.$ Price

$-$ Pricing strategy

$-$ Profit$-$oriented

$-$ Sales$-$oriented

$-$ Status quo

c$.$ Place

$-$ Channels of distribution $$ manufacturer, wholesaler, retailer

$-$ Product location availability

$-$ Physical distribution$/$location of facilities$/$modes of transportation

$-$ Cost

$-$ Production

$-$ Distribution

$-$ Overhead

$-$ Sales

$-$ Marketing

$-$ Markup

$-$ Suggested selling price

$-$ Profit margin

$-$ Price and quality relationship $$ perceived value

d$.$ Promotion

$-$ Personal selling

$-$ Advertising

$-$ Direct mail

$-$ Internet $$ website, social media, email etc

$-$ Telemarketing

$-$ Television

$-$ Radio

$-$ Integrated media

$-$ Others

$-$ Sales promotions $$ sales prices, discounts, coupons, contests, sweepstakes, tradeshows etc

$-$ Public relations

$-$ Website

$9.$ Budget

$10.$ Control$/$monitor

$-$ Feedback mechanism to monitor progress

$-$ Evaluation process

$-$ Performance objectives $($quantifiable elements$)$

$-$ Profit margin

$-$ Market share

$-$ Promotional effectiveness

$-$ Market penetration