Question: Do It Again Sports has everything the weekend warrior needs to get back into shape at reduced prices. They feature an array of treadmills, weights

Do It Again Sports has everything the weekend warrior needs to get back into shape at reduced prices. They feature an array of treadmills, weights and sporting gear as well as a friendly, helpful staff. What segmentation method is Do It Again Sports using?

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Demographic

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Loyalty status

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Geographic

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Lifestyle

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Attitudes

Do It Again Sports has everything the weekend warrior needs to

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