Do Multiple Regression Analysis For This Problem Forecasting Attendance at SWU Football Games Southwestern University (SWU), a large state college in Stephenville, Texas, 30 miles southwest of the Dallas/Fort Worth metroplex, enrolls close to 20,000 students. In a typical town-gown relationship, the school is a dominant force in the small city, with more students during fall and spring than permanent residents. A longtime football powerhouse, SWU is a member of the Big Eleven conference and is usually in the top 20 in college football rankings. To bolster its chances of reaching the elusive and long- desired number-one ranking, in 2008 SWU hired the legendary Billy Bob Taylor as its head coach. Although the number-one ranking remained out of reach, attendance at the five Saturday home games each year increased. Prior to Taylor's arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by 10,000 just with the announcement of the new coach's arrival. Stephenville and SWU were ready to move to the big time! The immediate issue facing SWU, however, was not NCAA ranking. It was capacity. The existing SWU stadium, built in 1953, has seating for 54,000 fans. The following table indicates attendance at each game for the past 6 years. One of Taylor's demands upon joining SWU had been a stadium expansion, or possibly even a new stadium. With attendance increasing, SWU administrators began to face the issue head-on. Taylor had wanted dormitories solely for his athletes in the stadium as an additional feature of any expansion. SWU's president, Dr. Marty Starr, decided it was time for his vice president of development to forecast when the existing stadium would "max out." He also sought a revenue projection, assuming an average ticket price of $20 in 2014 and a 5% increase each year in future prices. Southwestern University Football Game Attendance, 2008-2013 Southwestern University Football Game Attendance, 2008-2013 2008 2009 GAME ATTENDEES OPPONENT ATTENDEES OPPONENT ATTENDEES OPPONENT 1 34,200 Baylor 36,100 Oklahoma. 35,900 TCU 2 39,800 Texas 40,200 Nebraska 46,500 Texas Tech 3 38,200 LSU 39,100 UCLA 43,100 Alaska 4b 26,900 Arkansas 25,300 Nevada 27,900 Arizona 5 35,100 USC 36,200 Ohio State 39,200 Rice GAME ATTENDEES OPPONENT ATTENDEES OPPONENT ATTENDEES OPPONENT 1 41,900 Arkansas 42,500 Indiana 46,900 LSU 2 46,100 Missouri 48,200 North Texas 50,100 Texas 3 43,900 Florida 44,200 Texas A&M 45,900 Prairie View A&M 4b 30,100 Miami 33,900 Southern 36,300 Montana 5 40,500 Duke 47,800 Oklahoma 49,900 Arizona State "Homecoming games. "During the fourth week of each season, Stephenville hosted a hugely popular southwestern crafts festival. This event brought tens of thousands of tourists to the town, especially on weekends, and had an obvious negative impact on game attendance. 2011 2012 2010 2013