Question: Do not copy and paste an answer from a previous question. After reading the companion article ( Scenario Planning: A Tool for Strategic Thinking by

Do not copy and paste an answer from a previous question.

After reading the companion article (Scenario Planning: A Tool for Strategic Thinking by Paul schoemaker), provide a recommendation to an organizations executives about how scenario planning helps the organization and how it can be implemented to improve the marketing of the firm. Please use specific illustrations and information to support your recommendation to the executives. Please use appropriate APA citation and attribution rules for all information sources.

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