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ANSWER THE FOLLOWING QUESTIONS:

1. What pricing and segmentation strategies can be derived from the weekly STAR report and a monthly STAR report?

2. What are the ways to differentiate your hotel from a competitor via SWOT analysis when you share a similar strength with that competitor?

3. What are the differences between unconstrained forecast vs. constrained forecast and how that will affect pricing decisions and hurdles?

4. Describe how an unexpected increase in the confirmed group forecast may impact the total hotel rooms forecast. What processes should be evaluated to minimize the frequency or large variances?

5. Describe how market share is defined and what it means to lose or gain market share. What factors influence a loss or gain in share?

6. How can over or under forecasting a group pickup affect (a) profit, (b) labor, and (c) pricing?

7. What revenue strategies can be considered from high RevPASH in a dining establishment. What strategies can be introduced from a low RevPASH. Are all revenue strategies financially focused?

8. Consider the four demand management practices and discuss examples of how to implement them into your restaurant/bar.