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Unit 6 DQ#2 Brick-and-Mortar to Ship-and-Sorter

As innovation creates new marketing models, online ordering and personal shoppers have changed how customers view and order products from the marketplace. This has created new types of jobs and stores that adopt the new model survive while others that do not, do not survive.

1. Select one newer innovation in the shopping experience that companies must adopt or be left to go out-of-business. Explain why shifting the business model is important to meet customer demand and provide an example of a company that has been successful in meeting these new shopping demands.
2. The service industry is also shifting the model of many businesses, since the global market can provide the services remotely from different countries. Use one example of how services have shifted to a global market model and how a company can use this to provide better customer service and marketing. Use examples to explain the benefits and costs of such a model (do not write about your opinion of good or bad customer service, explain how this improves or does not improve service)