Question: DO NOT COPY FROM OTHER CHEGG ANSWER In your own words, define consumer behavior. Explain the role consumer behavior plays in marketing and discuss key

DO NOT COPY FROM OTHER CHEGG ANSWER

In your own words, define consumer behavior. Explain the role consumer behavior plays in marketing and discuss key components of consumer research that are used by marketers to ensure their messaging engages the target market. Provide specific examples to illustrate your ideas. In replies to peers, discuss whether you agree or disagree with their ideas and examples, and justify your response.

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