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16. Ms Julia, a regional manager for Beauty Cosmetics, has just seen a report showing that sales in her region are trending lower than anticipated for the third quarter. Her next task is to determine the reason for the disappointing results and find a way to get sales up to their desired level. Amanda's efforts are part of the function of management? (a) Planning (b) Organizing O O Od (c) Leading (d) Controlling 17. A firm's marketing mix refers to the combination of: O (a) Goods the firm offers to different market segments (b) Advertising media the firm utilizes to promote its products (c) Strategies regarding product, price, place, and promotion (d) People directly involved in making marketing decisions 18. Discount stores, supermarkets, and department stores are all common types of: (a) Multilevel marketers (b) Full-service wholesalers (C) Retail stores O d) Category killers 19. Which of the following is a factor of production? (a) Bonds (b) Money (c) Knowledge (d) Service is/are the external and internal circumstances that surround the 20. The business. (a) The business environment (b) The factors of production (c) The business corrals (d) The business disciplines Back Next Clear form Nevet submit passwords through Google Forms