Question: Do not post short answers and do not copy from the web. Part 2: Innovation Analysis and Consumer Behaviour- (a) Classify the typology of the

Do not post short answers and do not copy from the web.

Part 2: Innovation Analysis and Consumer Behaviour- (a) Classify the typology of the innovation and provide with justification. (10 marks) (b) Explain whether and how the value of the product/service depends on network externalities, technical functionality and complementary products. (10 marks)

(c) Describe the type(s) of strategy archetype used by Amazon aws to market the selected product/service innovation. Explain how Amazon aws used it to address the three big strategy questions (i.e., who are the customers? What value? How is value created or delivered?) and highlight its pros and cons. (10 marks)

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Part 2: Innovation Analysis and Consumer Behaviour- Classify the typology of amazon AWS and provide with justification. (10 marks)

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