Do only Abstract intro and Q1

Assignment discussion & suggestions Your task is to act as a management consultant providing a Report for the chosen company to win a contract. The Report will be handed directly to the CEO where he/she will decide for the outcome. You must choose a real company that has not gone bankrupt as of January 2022. To prepare your report, you should use relevant online resources (i.e., articles such as Financial Times (FT) and others, news in general, i.e., BBC and others, press releases, company's financial statements etcetera) to prepare your report. The individual report should consist of the following sections: 1. QUESTION 1 (40% of the total mark): (1) Executive Summary (Abstract): Right after the Cover page (which will be on page 1), on page 2 separately you put a paragraph (the Executive Summary, some others call it Abstract) whereas you must put in a concise way the findings of your task. Many students confuse this with the Introduction. In the Introduction (part iii below) you give a small briefing of the company, but you do not say about the findings of your task, that is the part of the Executive Summary here. This paragraph does not count in the total word count and you can leave it for the end, after you have done your whole research and have finished all the rest of the task. (ID) Introduction: You must provide a small introduction of the chosen company, (avoid historical backgrounds), what is dealing with its current financial health. This second (ii) Introduction part does count in the total word count. (Executive Summary, Contents page & Introduction count for 5% marks) ( Main Answer of Q1 here: Continue with the rest of Question 1 which comprises with the main bulk of the answer for question 1. that is - (Assess the attractiveness of the chosen country's market and identify potential benefits from a further worldwide expansion) and therefore the suggestions for ql are listed below: (This is the bulk of the answer and counts for 35% marks) Suggestions for Q1: You could do a PESTEL Analysis on the general environment of the chosen company's country of origin to assess various trends relating to the general environment and identify various opportunities and threats facing your company. The analysis would help you to gain a good understanding of the situation in that domestic market and identify potential benefits of internationalisation. Your analysis could also include (i) the impact the Covid-19 made on the chosen company's country of origin national economy along with its implications for the company. Beyond the covid-19 consequences you can include (ii) an examination of the market demand for the chosen industry that exist in the chosen company's country of origin market (i.e. level of saturation of the market, possibilities for further domestic expansion) (iii) a discussion about whether the company should go abroad for deriving substantial benefits; (iv) cost considerations relating to these potential expansions and other relevant economic issues (i.e. exchange rates); (v) possible trade barriers might have an impact on overseas expansion (i.e. if it's the UK the post-Brexit situation); and (vi) level of political stability, availability of infrastructure, labour costs and other relevant issues in certain countries which are potential targets for overseas expansion. Assignment description: Internationalisation of a company In your assignment (which must have a REPORT format), your objective is to choose one company of any country, in any industry and QUESTION 1: Assess the attractiveness of that company's country of origin market for further growth and identify the potential benefits that can be derived from a further worldwide expansion. The assessment should consider the impact (negative or even positive for some industries) that Covid-19 global pandemic brought to that chosen company's country of origin. (40 marks) QUESTION 2: The company is examining the possibility to expand further worldwide in one specific country and the company's CEO would like to seek your advice about the feasibility for entering that new country. You are required to examine the following aspects of internationalisation and provide recommendations based on the analyses you have carried out: (a) Suggest only one country to enter (which has to be different from the company's country of origin) and based on thorough analysis provide the rationale for choosing this country for international expansion. (40 marks) (b) Suggest Corporate Social Responsibility (CSR) initiatives for the investment. For instance, Business Ethic issues (i.e., employment practices, environmental degradation, human rights, corruption) or any other related CSR initiative should be suggested here as an advice to the CEO. (20 marks) (60 marks in total for Q2) 2. QUESTION 2 - (60% of the total mark here): The company is examining the possibility to expand further worldwide in one specific country and the company's CEO would like to seek your advice about the feasibility for entering that new country. You are required to examine the following aspects of internationalisation and provide recommendations based on the analyses you have carried out: (a) Suggest only one country to enter (which has to be different from the company's country of origin) and based on thorough analysis provide the rationale for choosing this country for international expansion. (40 marks) (b) Suggest Corporate Social Responsibility (CSR) initiatives for the investment. For instance, Business Ethic issues (i.e., employment practices, environmental degradation, human rights, corruption) or any other related CSR initiative should be suggested here as an advice to the CEO. (20 marks) (60 marks in total for Q2) Suggestions for Q2 Q2 (a) In this question you need to suggest a country which could be chosen as a target for overseas expansion for your chosen company and provide the rationale for choosing this country which has been said to be different from the chosen company's country of origin. You need to assess the level of attractiveness of the country under consideration for international expansion by examining the levels of demand for the products/services that your chosen company offers, extent of market saturation for these products/services (i.c. some countries offer excessive range of the above products, some others don't have). You also need to look at the cultural factors that impact choosing your suggested product service in the host country. After identifying a suitable country for international